An entire cascade of master classes on creative entrepreneurship and economics has passed in InEU.

New trend - creative entrepreneurship - appeared in the world quite recently. It helps to find innovative approaches to any business. The curator of the project is Asem Kabulova, head of the AlmaU Enterprise and Innovation Center.

- The purpose of our master classes is to convey to students information about creative entrepreneurship, as well as the transformation of classical regional educational institutions into entrepreneurial, the development of the entrepreneurial community in the region and the development of entrepreneurial skills among students. Creative April is held as part of the ERG (Eurasian Group) project “Ecosystem of Student Entrepreneurship”, organized in partnership with the Association of Friends of Tel Aviv University in Kazakhstan and Almaty Management University” says Asem Kabulova.

Creative entrepreneurship refers to businesses that operate within the cultural and creative industries. In different countries, these industries have different definitions, but, in principle, creative entrepreneurship includes areas that are based on cultural creativity and capitalize intellectual property. These include design and fashion, architecture, the audiovisual sector (industry, broadcasting), publishing, media, visual arts, the music industry, heritage (museums, libraries, archives), advertising and entertainment (games, applications).

 

 


Creative April, the main speaker of master classes at AlmaU Business Incubator, expert in creative entrepreneurship management, family business and strategy researcher Daniyar Medetov, and video maker, expert at SMM from Salem Social Media Team Gennady Zakharov.
The students of the master classes are students and employees of InEU.

- I really liked the guys who take part in our master classes. These are people who are open to new knowledge. They know how to ask the right questions, and this is quite important. In fact, each of us is a marketer. Introduction to marketing is the first step towards your own business - ideas, - shared his impressions, - the senior specialist of SMM Department of SocialSediaMedia Gennady Zakharov.

- It is a project of the ERG company (Eurasian Group) organized in partnership with the Association of Friends of the Tel Aviv University in Kazakhstan and Almaty Management University, the goal of which is to transform classical regional educational institutions into entrepreneurial, develop the entrepreneurial community in the region, and develop the entrepreneurial skills of students.

Press Service of InEU